Specific Service Signs:
Full Service Food Logo Panel MUTCD Experiment
TABLE OF TABLES
Table 1. Disposition of full initial sample for telephone survey
Table 2. Q1: Have you traveled at least 200 miles from home in an automobile
in the past year?
Table 3. Q2: Have you traveled on Interstate 64 near Charlottesville in
the past year?
Table 4. Q3: Have you traveled on Interstate 81 near Roanoke, Harrisonburg,
or Christiansburg in the past year?
Table 5. Q4: Have you traveled on Interstate 95 near Richmond or Fredericksburg
in the past year?
Table 6. Q5: How often do you travel on Virginia's interstates?
Table 7. Q6: Would you say that having more than one service type on each
sign would be very confusing, somewhat confusing, or not at all confusing
to you while traveling?
Table 8. Q7: If instead, the services were listed in random order to accommodate
additional business listings on the signs, would that be very confusing,
somewhat confusing, or not at all confusing for you?
Table 9. Q8: If the same service were listed on multiple signs, would that
be very useful, somewhat useful, not very useful, or not at all useful?
Table 10. Q9: Have you ever seen any of these signs for full service food
establishments?
Table 11. Q10: How useful were these signs to you?
(Answered by those who answered “Yes” to Question 9.)
Table 12. Q11 How useful do you think it would
be to you to have full service restaurants listed on their own full service
food interstate signs? (Answered by those who answered “Yes” to
Question 9.)
Table 13. Q12: How useful do you think it would be to include full service
restaurants on signs with other service types, such as camping, if there
was free space on the camping sign?
Table 14. Q13: What do you consider to be the primary differences in the
services provided by those establishments on the standard food signs and
those establishments on the full service food sign?
Table 15. Q14a: Please tell me your level of agreement
that each of the items I mention should be served at breakfast: Coffee…
Table 16. Q14b: Please tell me your level of agreement
that each of the items I mention should be served at breakfast: Juice…
Table 17. Q14c: Please tell me your level of agreement
that each of the items I mention should be served at breakfast: Eggs…
Table 18. Q14d: Please tell me your level of agreement
that each of the items I mention should be served at breakfast: Breakfast
meats such as bacon or sausage…
Table 19. Q14e: Please tell me your level of agreement
that each of the items I mention should be served at breakfast: breakfast
grains such as biscuits, toast, pastries, or cereal…
Table 20. Q15: Now, Is there anything else you would like to tell me about
interstate signs for food establishments that we have not already discussed?
Table 21. Q16: Would you say that your total combined
household income before taxes last year was…
Table 22. Q17: Counting yourself, how many people live in your household
currently?
Table 23: Q18: Counting yourself, how many of these people are 18 to 25
years of age?
Table 24. Q19: Counting yourself, how many of these people are 26 to 35?
(This question only asked for those who did not account for all household
members in previous question.)
Table 25. Q20: Counting yourself, how many of these people are 36 to 60?
(This question only asked for those who did not account for all household
members in previous questions.)
Table 26. Q21: Counting yourself, how many of these people are over 60 years
of age? (This question only asked for those who did not account for all household
members in previous questions.)
Table 27. Q22: Gender
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