Specific Service Signs:
Full Service Food Logo Panel MUTCD Experiment
APPENDIX B. SUMMARIES OF OPEN-ENDED RESPONSES TO TELEPHONE SURVEY
Q8. Historically, each service has been limited to one sign. If the
same service were listed on multiple signs, would that be very useful,
somewhat useful, not very useful, or not at all useful? Not very/Not
at all useful responses summarized.
| Response Type |
Number of Respondents |
Percent of Open-Ended Responses |
| Not necessary – will see the sign first time |
59 |
32% |
| Multiple signs would be too confusing |
34 |
19% |
| Other |
30 |
16% |
| Multiple signs would be too much to read |
24 |
13% |
| I like the signs the way they are |
19 |
10% |
| Multiple signs would be too repetitive |
16 |
9% |
Q10. How useful were these signs to you? Not very/Not at all useful
responses summarized.
| Response Type |
Number of Respondents |
Percent of Open-Ended Responses |
| Don't eat at full-service while traveling |
8 |
42% |
| Other |
4 |
21% |
| Prefer fast food while traveling |
2 |
11% |
| Already had stopping plans |
2 |
11% |
| Didn't understand sign |
2 |
11% |
| Already knew full-service |
1 |
5% |
Q11. How useful do you think it would be to you to have full service
restaurants listed on their own full service food interstate signs?
Not very/Not at all useful responses summarized.
| Response Type |
Number of Respondents |
Percent of Open-Ended Responses |
| Prefer fast food while traveling |
32 |
25% |
| Already understand the difference |
24 |
19% |
| Don't stop to eat while traveling |
23 |
18% |
| Don't care about difference |
21 |
17% |
| Too many signs/waste/poor aesthetics |
13 |
10% |
| Other |
8 |
6% |
| Don’t understand the difference |
4 |
3% |
| Already planned all stops |
2 |
2% |
Q12. How useful do you think it would be to include full service
restaurants on signs with other service types, such as camping, if
there was free space on the camping sign? Not very/Not at all useful
responses summarized.
| Response Type |
Number of Respondents |
Percent of Open-Ended Responses |
| Too complicated/confusing |
77 |
46% |
| Keep it simple/separate |
34 |
20% |
| Other |
21 |
12% |
| Don't eat on the road |
13 |
8% |
| Keep the food signs already there |
10 |
6% |
| Wouldn't look at Camping Sign |
10 |
6% |
| Already planned stops |
2 |
1% |
| Looking for fast food only |
2 |
1% |
Q13. When thinking of the food establishments included on the blue
interstate signs in Virginia, what do you consider to be the primary
differences in the services provided by those establishments on the
standard food signs and those establishments on the full service
food sign? Responses summarized.
| Response Type |
Number of Respondents |
Percent of Open-Ended Responses |
| Standard: fast food, Full-service: sit-down |
284 |
69% |
| Menu Variety/Quality/Service |
36 |
9% |
| Gas/other services available at full service |
27 |
7% |
| Time |
26 |
6% |
| Other |
23 |
6% |
| Price |
9 |
2% |
| None |
5 |
1% |
Q15. Now, is there anything else you would like to tell me about
interstate signs for food establishments that we have not already
discussed? Responses summarized.
| Type of Response |
Number of Respondents |
Percent of Open-Ended Responses |
| Put the distance/direction to the service on the
interstate sign, not just the exit sign |
59 |
37% |
| Make the signs easier to read (e.g. bigger, lights,
clear trees, replace old signs) |
20 |
12% |
| Include more restaurant information (e.g. hours,
vegetarian options, pricing, showers, facilities for handicapped
individuals) |
16 |
10% |
| Update the signs more often/keep up with all the
restaurants close to exit, including full-service |
14 |
9% |
| Other |
14 |
9% |
| Keep the signs the way they are |
13 |
8% |
| Keep interstate signs to a minimum |
9 |
6% |
| Limit the distance a service can be from the interstate
to be on the sign |
5 |
3% |
| Keep signs close to the exit/consider having two
signs for each service |
5 |
3% |
| Put more signs in urban areas |
2 |
1% |
| Keep signs up in construction areas |
1 |
1% |
| Have a separate service sign for car repair shops |
1 |
1% |
| Place restaurant and gas station signs first |
1 |
1% |
| Charge services to be listed on the sign |
1 |
1% |
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