Specific Service Signs:
Full Service Food Logo Panel MUTCD Experiment

A. Hello, my name is __________ __________ and I'm calling from Virginia Tech on behalf of the Virginia Department of Transportation. We are studying the preferences and information needs of citizens who travel on Virginia's Interstates in order to improve services for Virginians. I need to speak with an adult in your household (AGE 18 or OLDER). Would that be you?

YES [GO TO Q1] 1
NO 2

B. May I speak with that person?

[REPEAT FIRST TWO SENTENCES OF A, GO TO Q1] YES 1
NO 2

C. So that I will know whom to ask for when I call back, what is (his/her) first name?

____________________

Q1. Have you traveled at least 200 miles from home in an automobile in the past year?

YES [GO TO Q2] 1
NO 2
DK/RF 3

SURVEY END1. I'm sorry, our study requires that we speak with individuals who have traveled at least 200 miles from home in an automobile in the past year.

AUTOMATIC CATI CODE "NOT QUALIFIED -- TRAVEL"

Q2. Have you traveled on Interstate 64 near Charlottesville in the past year?

YES 1
NO 2
DK/RF 3

Q3. Have you traveled on Interstate 81 near Roanoke, Harrisonburg, or Christiansburg in the past year?

YES 1
NO 2
DK/RF 3

Q4. Have you traveled on Interstate 95 near Richmond or Fredericksburg in the past year?

YES 1
NO 2
DK/RF 3

Q5. How often do you travel on Virginia's interstates?

ONCE A YEAR OR LESS 1
ONCE EVERY SIX MONTHS 2
ONCE EVERY THREE MONTHS 3
ONCE AS MONTH OR MORE 4
DK/RF 5

IF Q2=1 OR Q3=1 OR Q4=1, GO TO Q6

SURVEY END2. I'm sorry, our study requires that we speak with individuals who have traveled on Interstates 64, 81, or 95 near at least one of the areas included in our study.

AUTOMATIC CATI CODE "NOT QUALIFIED -- INTERSTATE"

Q6. When traveling on Virginia's Interstates, you may have noticed the blue signs that include specific information about services like gas, food and lodging through the use of business logos. Currently most of these signs include only one service type. For example, signs for camping usually include information about camping sites only, even if there is blank space remaining on the sign. Would you say that having more than one service type on each sign would be very confusing, somewhat confusing, or not at all confusing to you while traveling?

VERY CONFUSING 1
SOMEWHAT CONFUSING 2
NOT AT ALL CONFUSING 3
DON'T KNOW/NO PREFERENCE 4
REFUSE 5

Q7. The specific services are normally listed in the order of camping, lodging, food and then gas as you approach the interchange. If instead, the services were listed in random order to accommodate additional business listings on the signs, would that be very confusing, somewhat confusing, or not at all confusing for you?

VERY CONFUSING 1
SOMEWHAT CONFUSING 2
NOT AT ALL CONFUSING 3
DON'T KNOW/NO PREFERENCE 4
REFUSE 5

Q8. Historically, each service has been limited to one sign. If the same service were listed on multiple signs, would that be very useful, somewhat useful, not very useful, or not at all useful?

VERY USEFUL 1
SOMEWHAT USEFUL 2
NOT VERY USEFUL (Please specify why: ____________________) 3
NOT AT ALL USEFUL (Please specify why: ____________________) 4
DON'T KNOW/NO PREFERENCE 5
REFUSE 6

Q9. In the Radford, Christiansburg, Blacksburg, Roanoke, Charlottesville, Richmond, and Fredericksburg areas, additional food establishments have been listed as separate service category called full service food. Have you ever seen any of these signs for full service food establishments?

YES 1
NO [GO TO Q11] 2
DK/RF [GO TO Q11] 3

Q10. How useful were these signs to you?

VERY USEFUL 1
SOMEWHAT USEFUL 2
NOT VERY USEFUL (Please specify why: ____________________) 3
NOT AT ALL USEFUL (Please specify why: ____________________) 4
DON'T KNOW/NO PREFERENCE 5
REFUSE 6

GO TO Q12

Q11. How useful do you think it would be to you to have full service restaurants listed on their own full service food interstate signs? Would you say very useful, somewhat useful, not very useful, or not at all useful?

VERY USEFUL 1
SOMEWHAT USEFUL 2
NOT VERY USEFUL (Please specify why: ____________________) 3
NOT AT ALL USEFUL (Please specify why: ____________________) 4
DON'T KNOW/NO PREFERENCE 5
REFUSE 6

Q12. How useful do you think it would be to include full service restaurants on signs with other service types, such as camping, if there was free space on the camping sign? Would you say very useful, somewhat useful, not very useful, or not at all useful?

VERY USEFUL 1
SOMEWHAT USEFUL 2
NOT VERY USEFUL (Please specify why: ____________________) 3
NOT AT ALL USEFUL (Please specify why: ____________________) 4
DON'T KNOW/NO PREFERENCE 5
REFUSE 6

Q13. When thinking of the food establishments included on the blue interstate signs in Virginia, what do you consider to be the primary differences in the services provided by those establishments on the standard food signs and those establishments on the full service food sign?

RESPONSE PROVIDED: ______________________________________ 1
DON'T KNOW WHAT THE DIFFERENCES ARE 2
REFUSE 3

Q14. Thinking of restaurants that serve breakfast, please tell me your level of agreement that each of the items I mention should be served at breakfast.

Q14a. First, coffee? Do you…

strongly agree? 1
somewhat agree? 2
somewhat disagree? 3
or strongly disagree? 4
DON'T KNOW/NO PREFERENCE 5
REFUSE 6

Q14b. How about juice?

STRONGLY AGREE 1
SOMEWHAT AGREE 2
SOMEWHAT DISAGREE 3
STRONGLY DISAGREE 4
DON'T KNOW/NO PREFERENCE 5
REFUSE 6

Q14c. Eggs?

STRONGLY AGREE 1
SOMEWHAT AGREE 2
SOMEWHAT DISAGREE 3
STRONGLY DISAGREE 4
DON'T KNOW/NO PREFERENCE 5
REFUSE 6

Q14d. Breakfast meats such as bacon or sausage?

STRONGLY AGREE 1
SOMEWHAT AGREE 2
SOMEWHAT DISAGREE 3
STRONGLY DISAGREE 4
DON'T KNOW/NO PREFERENCE 5
REFUSE 6

Q14e. Breakfast grains such as biscuits, toast, pastries, or cereal?

STRONGLY AGREE 1
SOMEWHAT AGREE 2
SOMEWHAT DISAGREE 3
STRONGLY DISAGREE 4
DON'T KNOW/NO PREFERENCE 5
REFUSE 6

Q15. Now, Is there anything else you would like to tell me about interstate signs for food establishments that we have not already discussed?

YES (Please specify: ___________________________) 1
NO 2
DK/RF 3

Q16. Would you say that your total combined household income before taxes last year was…

less than $20,000 1
at least $20,000 but less than $40,000 2
at least $40,000 but less than $60,000 3
at least $60,000 but less than $80,000 4
at least $80,000 but less than $100,000 5
at least $100,000 but less than $120,000 6
or $120,000 or more? 7
DK/RF 8

Q17. Counting yourself, how many people live in your household currently?

DK/RF 99

Q18. Counting yourself, how many of these people are 18 to 25 years of age?

DK/RF 99

IF Q18=Q17, GO TO Q22. IF Q18 > Q17, BEEP, REASK

Q19. How about 26 to 35?

DK/RF 99

IF Q18+Q19=Q17, GO TO Q22. IF Q19 > Q17, BEEP, REASK

Q20. 36 to 60?

DK/RF 99

IF Q18+Q19+Q20=Q17, GO TO Q22. IF Q20 > Q17, BEEP, REASK

Q21. Over 60 years of age?

DK/RF 99

Q22. GENDER

MALE 1
FEMALE 2